Portfolio

Industry: Powersports / Custom Motorcycles
Location: Austin & Greater Dallas–Fort Worth, TX
Engagement: Website design, copywriting, Local SEO, on‑page optimization, analytics

Project Snapshot

• Scope: Build a clean, fast site for Austin Motorsports & Design focused on services and lead capture.
• Goals: Increase local visibility, book more service appointments, and position AMD as a trusted performance shop.
• Deliverables: Site architecture, UI/UX design, copy, technical SEO, local landing pages, schema, GMB alignment, analytics.

Objectives

1. Present AMD’s services clearly with simple paths to call, text, or request a quote.
2. Win local searches across Austin and nearby cities with dedicated service pages.
3. Improve site speed and Core Web Vitals for higher conversions.
4. Build trust with social proof, shop credentials, and transparent process.

What We Built

Information Architecture: Home → Services (by category) → City Pages → About → Gallery → Contact/Quote.

UX & Conversion: Sticky header with Call/Text/Quote CTAs, above‑the‑fold value props, service highlights, and trust badges.

Performance: Lightweight build, image compression, lazy loading, and caching.

Branding: Bold, motorsports‑forward visuals with clean typography and high‑contrast buttons.

Accessibility: Clear hierarchy, alt text, keyboard focus states, and descriptive links.

Key Features

• Service Hubs: Dedicated pages for Repair, Maintenance, Tires, Inspections, Tune‑Ups, and Performance Upgrades.
• Local SEO Pages: Austin, Round Rock, Pflugerville, Cedar Park, Georgetown, and nearby markets.
• Structured Data: LocalBusiness + Service schema for enhanced visibility.
• Review Engine: Embedded top reviews and prompts to add new ones.
• Media Gallery: Before/after builds and shop highlights with fast-loading carousels.
• Quote & Booking: Short forms with conditional logic; click‑to‑call and SMS options.
• Analytics: GA4 + Search Console + call tracking setup.

SEO & Content Strategy

• Search Intent Mapping: Organized queries by service + city terms to drive relevant traffic.
• On‑Page Optimization: Titles, H1/H2s, internal linking, image alt text, and FAQ markup.
• Entity Signals: Consistent NAP, service lists, and topical clusters reinforcing “motorcycle service” authority.
• Location Coverage: Unique content for each service/city page with local landmarks and FAQs.
• Content System: Reusable blocks for Offers, Process, and Why Choose AMD.